'Big Key' media

The other day, in discussing the Tampa Tribune single-section prototypes, I said the problem is that "right now, much of our digital strategy -- and this includes companies far beyond media -- is of necessity tied to a multi-pound chunk of silicon and plastic" that is likely to change significantly in ways we can't know yet. "Eventually, I suspect these things will not only upend newspapers but all this stuff we've come to "know" about our Web sites, which might not really be sites at all but various digital streams."

David Sullivan riffs off that to produce a hilariously funny look into the future and the punditry on "Big Key media." He even got the obligatory Jeff Jarvis reference in.