Important reads: How HuffPo wins SEO battle; How things went wrong at Fox, CNN

Two important reads:

• Frederic Filloux illustrates why the Huffington Post continues to suck traffic away from trad media on the trads' stories by effective use of search engine optimization.
• Tom Goldstein, publisher of SCOTUSblog, has a very detailed, long timeline on what went wrong in the reporting of the Supreme Court's health care decision. This would be a great reading assignment for any reporting, management or ethics class.