Reinventing yourself in the digital age

Here's a case study of reinventing yourself in the digital age - and not from the 18-39 generation.

Charlie and Bill Benton have kicked around the Columbia radio market for years.

Late last year, it was curtains, as their show, "Good Morning Columbia," was yanked from the air in yet another radio reshuffle.

So what do you do in this digital age?

You take your talent and depth of market knowledge - and hopefully your audience - online.

The pair have resurfaced in a podcast in conjunction with a local digital publication MidlandsBiz.com.

 I don't know whether they'll be successful. The first podcast was not overly impressive, and I don't know whether in this age, when people seem to increasingly want quick bites of useful information more than a folksy conversation, the production will work.

The production values weren't all that great (cue the announcer from what sounds like a barrel), and there's no evidence of a social media or other infrastructure at the moment beyond what's on the MidlandsBiz page.

But it will be interesting to see how it develops and if they can create their own little narrowcast channel that brings in some revenue. And it's a way to show students what their future is likely to be - one where the only constant is reinvention.