Monday, June 11, 2007

Owens' fine list on how to "Be" on the Web

As Howard Owens points out, online is all about "pull," not "push" -- in other words, you've got to make people come to you. And he's got an excellent seven-point list of the "Be's of Pull." Among them:

  • Be relevant
  • Be frequent
  • Be diverse
Check out the whole list.

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