Some common sense from Audible's CEO

Audible CEO Don Katz has an interesting and insightful post today on Rafat Ali's Paid Content/Content Next section. Katz's core contention is that traditional media have always resisted innovation, yet innovation is so central to the media business. But a commenter also makes a good point -- that the value of most media companies lies not in their content, but in their brand, distribution methods and market share. Thus it is not inviting to have to reinvent oneself too often. A good discussion worthy of checking out.