Tuesday, May 17, 2005

How not to podcast radio

Staci at PaidContent.org has a snarky -- and on target -- critique of Infiniti's new "podcast" station, KYOU in San Francisco.

This sound like the same ham-handed way Infinity handled putting its all-news stations online (though I noted those problems have now been largely fixed).

1 Comments:

At 5/18/05, 8:41 AM, Blogger Doug said...

Definitely think it's a gimmick. But I also don't discount human nature -- which I don't think for most people is to click around looking for content. That's reflected in this comment on the station's site:
"i leave it tuned in all day! It's like all the fun of podcasting without all that search and subscribe work. :)"

Then again, there's also this view:
"Interesting idea -- but isn't the whole point of podcasting to provide an opportunity to listen to audio that marries up to your own interests -- and on your own schedule? I'm not sure that a broadcast is the best way to promote the benefits of the medium. Still, I aplaude Infinity's willingness to experiment with this format -- and hope that it introduces many new fans to the possibilities of podcasting!"

Aggregation's likely to happen somehow, so why not see if this is one model that works? I can see a following developing for some of the shows (and not everyone has an Ipod). But Staci's point, I think, is that if you are trying to be a bleeding edge operation, why is your Web site so dang difficult to use? That's where Infinity doesn't seem to quite get it.

 

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