Here's another bit of alphabet soup that's become in vogue recently that you'll probably run across -- N2KN -- need to know now.
It's part of the debate about whether people doing searches on their mobile devices really are doing "local" search -- in other words, is it really unlikely they don't know where the best pizza joint is in their neighborhood?
This has some implications for newspapers, which are being urged heavily to get into the local search market. Russell Buckley at MobHappy has some thoughts.
Aside from that, though, N2KN is another way of saying rapid relevance, which should be on every media outlet's agenda.