Monday, November 28, 2005


Here's another bit of alphabet soup that's become in vogue recently that you'll probably run across -- N2KN -- need to know now.

It's part of the debate about whether people doing searches on their mobile devices really are doing "local" search -- in other words, is it really unlikely they don't know where the best pizza joint is in their neighborhood?

This has some implications for newspapers, which are being urged heavily to get into the local search market. Russell Buckley at MobHappy has some thoughts.

Aside from that, though, N2KN is another way of saying rapid relevance, which should be on every media outlet's agenda.


At 11/29/05, 3:57 PM, Anonymous Will Atkinson said...

I've been trying out Google's Short Message Service (SMS) over the last couple weeks.

I don't think people will regularly use mobiles to find restaurant and store locations. However, it's quite useful for looking up quick word definitions and movie times.

Local information might be interesting to mobile users if it was provided like a guide device given at some museums. People eating at restaurants might be interested in reading reviews or the history of the neighborhood, for example.


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