Raise your hand if you want to work for a newspaper
Hmmm ... any hands go up out there?
Didn't think so, at least if you check out the recent post by AOL Vice Chairman Ted Leonsis (thanks to Gary Karr for the outpoint).
Leonsis, who also likes to be known for his interests in the Washington Capitals, Mystics and Wizards, spends some time recounting a guest lecture he gave at Georgetown and the responses to his questions about what search engine, IM service, etc., the students use.
He closes with this:
When I asked which industry or career would they pursue, almost everyone said a career in the entertainment or new media industry. Many said they wanted to make documentary films. Many said they wanted to be in marketing, advertising, sports management or start their own business or go work for a non profit. When I asked who wanted to go work for a newspaper, NOT a single hand was raised. Not one.OK, so this isn't unbiased. He has a dog in this hunt. (And as a note, people are reading newspapers on campus. See this study (pdf) that shows about a 50/50 split among all students, and significantly more readership among undergrads.)
If no one is reading a newspaper on campus and no one wants to go work for a newspaper, what does that auger for that industry compared to new media?
Still, that last paragraph should be something that every editor, every publisher and every newsroom talks about every day. It is clear newsrooms are not getting the best and the brightest -- at least not to the extent they once did.
What do they plan to do about that? What are you doing about that? Let us know in the comments area.