Monday, October 29, 2007

CNN gets a (second) life

Mediaweek reports that CNN will set up a bureau in the online world Second Life.

In the space, the network will create a variation of its i-Reports, the real-world vehicle through which average citizens contribute eyewitness reports. CNN will equip Second Life denizens with kits enabling them to transmit copy and photos. Visitors to Second Life will be able to get the latest news via kiosks scattered throughout the virtual community.

And the network will act as a sort of journalism school, offering guidance to avatar citizen journalists via weekly “news meetings” directed by CNN.com staffers. And it’s possible that down the line top CNN personalities including Larry King would conduct virtual training sessions for budding cyber journalists.

And you think we already have enough trouble figuring out "citizen journalism"?

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