Monday, November 05, 2007

Recommended Reading

Northwestern's Media Management Center has just made available a PDF of a speech by Jack Griffin, Meredith's president, in which he details how he refocused the company into the digital age.

I recommend reading it. It's more than a good management lesson. It pretty well sketches out all the issues most everyone in this business faces.

Down around page 9 are these thoughts:
The days of editors managing only the print product are over. In today's environment, managers are content strategists.

That ought to give you something to chew on for a while.

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