A picture is worth ...
This one pretty much says it all. Check out the two lines bracketing the middle one trumpeting newspapers' new PR push.
In case it's too small to read, here they are:
- A.H. Belo, Owner of The Journal, Plans to Cut 500 Jobs - Providence Journal
- Newspapers fight negative perceptions in new ads - Associated Press/AP Online
- Dallas Morning News Parent A.H. Belo to Cut About 500 Jobs - The Dallas Morning News