Dear Gannett, about the video resurrection ...

Please read Wasim Ahmad's wonderfully reasoned post dissecting Gannett's sudden rediscovery of video.

"Newspaper video" remains an unsettled (at best, still controversial at worst) area of unclear ROI, debates about quality vs. run-and-gun, etc.

But the way NOT to do video is to try to force it on every person in the newsroom. Yes, every journalist should be aware of video and every one should be able to know when to take out a smartphone, hit the record button and take wide, medium and closeup shots.

But that's far different from what Gannett's usual pattern is.