Community newspapers and online
Some new research by Mike Jenner at the University of Missouri presented at the industry "Mega-conference" this past week finds that publishers of weeklies see a long future for print, but they are moving -- slowly -- into the digital realm as well.
From the write-up in the Southern Newspaper Publishers Association bulletin:
The absence of ubiquitous broadband Internet access across weekly markets and the competition for readers and advertisers are behind some of the decisions to implement paid content and mobile platforms and products.
Thirty-six percent of weekly publishers say their market is not saturated with broadband Internet coverage. Another 33 percent say their markets are saturated; while 31 percent are neutral.
Publishers see greater competition in their markets for ad dollars than for news coverage. Only 24 percent say they’re in a competitive news market. But the perception of competition for advertising is a different story: 47 percent of publishers say they’re in competitive advertising markets. One quarter say their markets are not competitive for advertising; another 28 percent are neutral.
Ninety-five percent of weeklies with more than 5,000 circulation have websites, compared to 77 percent of those with less than 5,000 circulation.