That old subject-verb problem, CNBC style

This hed was on CNBC today:

Oops. "Fidelity Investments" is just one firm. It takes "keeps" (unless we're being very British about things).

You can't even really argue here that this is akin to "the Elks ...are" argument put forth in some quarters (and that I generally don't worry about as an editor these days). The "root" here, if I can use the term, is "Fidelity." The best test is how the company is referred to on second reference. So Fidelity ... keeps.

(One other thought -- this is a good place where "that" would not be out of place between "Tuesday" and "Abigail," just to make clear her first name is not "Tuesday." But feel free to differ.)