Friday, May 16, 2014

A report you should read: Why newsrooms don't embrace digital tools

I've spent more than a little time working with smaller newsrooms, trying to show them easy, low cost or free ways to get into the digital age.

I've had my share of speaking gigs at press associations and other news groups doing the same thing.

And I usually come away with the feeling that while they are impressed and really, really want to do this, the reality is that mostly it will be the same old, same old, with the reality being to do more and more but not smarter and smarter.

Students who report back from their new jobs often tell me they aren't really being allowed to use the digital skills I've tried to teach them.

Now, a new report from Duke's newsroom project tends to confirm all this. It's got a catchy title, "The Goat Must Be Fed." And you should read it and take it to heart, especially if you manage a smaller newsroom.

Too many small newsrooms seem determined to follow Einstein's observation that doing the same thing and expecting a different result is insanity. Time to stop.

(Related: NY Times report raises alarms about newsroom's digital future.)

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