SC Newspaper Circulation - the bleeding continues

I've written before about how South Carolina's capital city newspaper, The State, has been bleeding circulation. The new numbers in the S.C. Press Association handbook paint an even more troubling picture statewide.

Not that this isn't happening almost everywhere, of course, but it's useful to know the numbers, especially since most have dropped under 50,000, which used to be the cutoff for a metro daily.

Updated: I found 2008-09 SCPA figures, which paint an even starker picture.

	2016		2010		2009
The State	43,675		96,759		112,051
Greenville News	45,601		70,046		87,609
(Spartanburg) Herald Journal	28,380		39,227		46,738
(Charleston) Post and Courier	62,081		96,005		99,829
(Myrtle Beach) Sun News	35,760		47,282		51,731
(Florence) Morning News	18,842		28,631		31,163

Another dramatic drop is the Times & Democrat in Orangeburg, which has slipped under 10,000 to 8,468 from 20,345 just seven years ago.

As with much of the industry, so far, from what I can tell, the online numbers aren't filling the gap.