The disconnect over paywalls
You just wonder, some days, if anyone pays attention to the research being done about this business, especially online payments.
Some recent:
- Readers will consider micropayments - but only pennies, from the UK.
- News execs, readers split on how likely it is the readers will shift to print or pay online if paywalls are erected. Get the entire report at API. (David Sullivan takes a bit more sanguine view, arguing that even a 10 or 20 percent bump in usage of the paper would be a good thing.)
- Another survey of a few days ago says less than half of online readers would pay for content.
- What exactly is online, especially broadband, penetration?
- How many people say they turn to their cell phone for information?
- More important, what is the trend? How do your customers expect they will be getting their info in five or 10 years?
- And, of course, what are they willing to pay for it?
Labels: news financials, pay walls
posted by Doug @ 10:42 AM
1 comments|
1 Comments:
Not only does it seem many publishers are making critical decisions without a research basis, but even where research is being done (and reported publicly), often it is of questionable validity and reliability. As bleak as some of these estimates are, methodological problems actually might make them overly optimistic. Hope this doesn't come off as spammy but as someone whose professional experience spans both news and survey research, I've posted some thoughts on this topic on my posterous over the last several months, including a post the other night on some of the most recently released data. More to come. Feedback welcomed.
Post a Comment
<< Home