Thursday, February 07, 2013

Reinventing yourself in the digital age

Here's a case study of reinventing yourself in the digital age - and not from the 18-39 generation.

Charlie and Bill Benton have kicked around the Columbia radio market for years.

Late last year, it was curtains, as their show, "Good Morning Columbia," was yanked from the air in yet another radio reshuffle.

So what do you do in this digital age?

You take your talent and depth of market knowledge - and hopefully your audience - online.

The pair have resurfaced in a podcast in conjunction with a local digital publication

 I don't know whether they'll be successful. The first podcast was not overly impressive, and I don't know whether in this age, when people seem to increasingly want quick bites of useful information more than a folksy conversation, the production will work.

The production values weren't all that great (cue the announcer from what sounds like a barrel), and there's no evidence of a social media or other infrastructure at the moment beyond what's on the MidlandsBiz page.

But it will be interesting to see how it develops and if they can create their own little narrowcast channel that brings in some revenue. And it's a way to show students what their future is likely to be - one where the only constant is reinvention.

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At 2/26/13, 4:02 PM, Anonymous Anonymous said...

Hi Doug. I'm glad you discovered our podcasts. We are learning as we go and expect to generate some revenue as we improve. Working on-the-air with my father each day was actually NOT work. Getting paid to meet him each morning, drink coffee and tell each other stories is hardly working, is it? They were paying us too! I knew that we'd either be fired or arrested eventually. Keep an eye on us...we don't give up easily! Charlie Benton

At 2/26/13, 8:13 PM, Blogger Doug said...

Good luck to you.

As for fired vs. arrested - I never found them much different :)



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