Wednesday, September 11, 2013

Online headlines: Sometimes you must think about the long tail

Online headlines live forever.

It's worth remembering that when you see a hed like this days and weeks after a person's death:

The news of the moment might be that this famous order caller at The Beacon restaurant will "lie in repose," though one might suggest the headline is pretty dull for such a well-known character (and is "in repose" really conversational)?

But two days from now, when people are still coming to your site for this news, or five, 10 or 30 days later, you can look silly with this head.

Do it if you must for the moment - but then update it later.

(There is a later story about Stroble's funeral, but the problem I see is that this earlier story is the "base" story - the big take-out on his life that is likely to be the main one people come back to down the road.)

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