Tuesday, July 26, 2016

SC Newspaper Circulation - the bleeding continues

I've written before about how South Carolina's capital city newspaper, The State, has been bleeding circulation. The new numbers in the S.C. Press Association handbook paint an even more troubling picture statewide.

Not that this isn't happening almost everywhere, of course, but it's useful to know the numbers, especially since most have dropped under 50,000, which used to be the cutoff for a metro daily.

Updated: I found 2008-09 SCPA figures, which paint an even starker picture.

The State43,67596,759112,051
Greenville News45,60170,04687,609
(Spartanburg) Herald Journal28,38039,22746,738
(Charleston) Post and Courier62,08196,00599,829
(Myrtle Beach) Sun News35,76047,28251,731
(Florence) Morning News18,84228,63131,163

Another dramatic drop is the Times & Democrat in Orangeburg, which has slipped under 10,000 to 8,468 from 20,345 just seven years ago.

As with much of the industry, so far, from what I can tell, the online numbers aren't filling the gap.

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