Dilbert says it well
We often hear two things these days:
-- Respect your readers; chances are that in the aggregate they know a lot more than you do about a subject.
-- Remember, the easiest thing is for a reader to leave.
I think today's Dilbert says it better.
The following two days on this theme (especially this one, given the remarks this year about bloggers in their pajamas, and here) are equally on point.
(Note: Those links, as at many comic sites, will be gone in a month.)