Dilbert says it well

We often hear two things these days:
-- Respect your readers; chances are that in the aggregate they know a lot more than you do about a subject.
-- Remember, the easiest thing is for a reader to leave.

I think today's Dilbert says it better.

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The following two days on this theme (especially this one, given the remarks this year about bloggers in their pajamas, and here) are equally on point.

(Note: Those links, as at many comic sites, will be gone in a month.)