Miller's newspaper survival recipe
If you have a chance, spend a few moments with Robin Miller's "A Recipe for Newspaper Survival in the Internet Age" over on Slashdot
(Disclaimer: Miller refers back to something I wrote here, but I had no inkling till Romenesko and Will Atkinson pointed to the post. So this is no shill cross-post.)
Miller has some fodder worth chewing a long time on, especially the idea that newspapers continue to stumble over the idea of building online communities. His thoughts on the fear of introducing reader comments and the ham-handed ways they are handled on many of the sites that do have them are especially useful. Some other things are less so -- such as the suggestion about online ad circulars (why should Target, for instance, peddle a circular through my newspaper site when it would be just as easy to throw it up on its own site?). But all in all, a worthwhile read.
1 Comments:
Miller touches upon some interesting trends, namely print journalism's overall technological inadequacy.
The Lawrence, Kan., Journal-World is one newspaper doing things right: comments on stories are allowed, RSS feeds are provided and a reader community is fostered. There’s loads of local content (on the weekend, you can find local drink specials for example). Podcasts are even offered.
Newspapers & Technology ran a story on the Journal-World’s classy setup (http://www.newsandtech.com/issues/2003/09-03/ot/09-03_websiteprofile.htm).
The World Company, the parent of the Journal-World, even created an open source project, Django (http://www.djangoproject.com/). It’s billed as the Web framework for perfectionists with deadlines.
Journalism professionals need to get on the technological ball immediately.
Post a Comment
<< Home