Four models of breaking news on the Web
Steffen Fjaervik, writing on Poynter's E-Media Tidbits, has a good breakdown of ways to break exclusives on the Web. He does it in commenting on the Guardian's announcement that it would become a "Web first" news service (he's skeptical).
- Value Model: Exclusive stories are published first wherever the audience is most valuable.
- Story Model: The exclusive story breaks in whichever channel is best suited according to that channel's strengths and weaknesses.
- Speed Model: Any story breaks in the fastest channel.
- Channel Model: A story follows the channel where it arose. (The good old nothing-has-changed model.)