Burying the lede, aka hack PR
Just when I seem to make peace with the PR end of this business, something like this comes in -- this time from USC's sports information department.
Do they think we all are stupid? Only the biggest story 'round these parts in the young football year.
Apparently the folks at USC's athletics PR department have been watching too much George Carlin lately, especially his old "Hippy Dippy Weatherman" routine where he notes the high was a little higher than normal -- "during the fire at the weather bureau." There's a classic line from that (not in the video clip that previous link goes to):
Our Eagle-Eye Weather Radar shows a line of squalls coming in over the Canadian border. Our Eagle-Eye Weather Radar also shows a line of Russian ICBM's coming in over the Canadian border, so if I were you, I wouldn't sweat the squalls ...
(Thanks to the Subgenius Digest from MIT for preserving that 1993 e-mail with the exact wording. Sometimes the Internet is a great thing.)