Tuesday, July 10, 2007

Shift to the Web for TV

The Baltimore Sun has an interesting story about the massive shift to Web viewing for many of the TV networks, as well as for local TV news.

The problem with most local TV sites, of course, is that they remain primarily ad and promotion vehicles, not truly innovative news sites (unlike the networks'). But if these numbers continue, that will change.

Of course, it will be interesting to see how things change as Nielsen shifts from page view measurement to total time on site. The Sun article is touting page views. And read a pretty good alternative view that essentially time spent is going to be a lousy measure for any number of reasons.

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5 Comments:

At 7/13/07, 3:35 PM, Anonymous Jim Smith said...

The problem with most local TV sites, of course, is that they remain primarily ad and promotion vehicles, not truly innovative news sites (unlike the networks').

Wow. That's a little dismissive, don't you think?

 
At 7/13/07, 5:03 PM, Blogger Doug Fisher said...

Nope. I study them and that is still my studied conclusion. Some -- usually the bigger markets -- are ahead of the game, but many are not much more than after-action or wire-service shovelware text and with video designed for TV, not the Internet.

Newspapers aren't a lot better, in many cases, but on whole I would say they have the edge right now. If for no other reason than the sheer panic in many newsrooms, I see more innovation on those sites than on many TV sites.

Go ask how many TV sites are still being overseen from the promotions department -- or by a lonely Web producer over in the corner.

 
At 7/13/07, 7:23 PM, Anonymous Jim Smith said...

Go ask how many TV sites are still being overseen from the promotions department -- or by a lonely Web producer over in the corner.

I won't deny that most TV stations still don't provide the resources their Web sites deserve, but your statement is rapidly becoming a practice of the past.

 
At 7/13/07, 9:00 PM, Blogger Doug Fisher said...

No disagrement there -- and I suspect it will accelerate still further as February 2009 approaches and it dawns on a lot of people that with all that data specctrum opening up, we are going to be a mobile society like you've never seen before. Right now your station's site is an example of one of the ones tending to get it ...

Intersting, though. One top-100 station with which I'm familiar just moved the bulk of its Web operation out of the newsroom and back into promotions. Not saying that's trend -- just that pools of cluelessness continue to exist.

 
At 7/14/07, 1:58 AM, Anonymous Jim Smith said...

Right now your station's site is an example of one of the ones tending to get it ...

Thank you. I wish we got it all the time, but you're right, we tend to.

And to be sure, there's no shortage of cluelessness in our industry.

 

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