Newspapers & Bloggers: Maybe not love, but good friends
From the Los Angeles Times today:
Once upon a time, newspapers wanted nothing to do with bloggers, those amateurs who opined on anything that caught their fancy, whether it was interesting, or accurate, or not.
That was then. Now newspaper websites, desperate for readers and revenue, are increasingly in cahoots with bloggers, posting and plugging them and even sharing advertising revenue.
Purists may sniff at these online liaisons but, as the print newspaper industry shrinks, they may be inevitable.