Monday, October 01, 2007

NYT on circulation - better late than never

Nice to see the New York Times, in today's story "Why big newspapers applaud some declines in circulation," finally get around to discussing the reality of circulation cuts that I and Alan Mutter were discussing almost three years ago.

The bottom line is that the hand-wringing over circulation losses needs to be tempered with the thousands of customers the papers have shed intentionally. And while it usually is framed as a "cut the outliers" move, more than a few in-town ZIP codes are getting less attention these days, too.



At 10/6/07, 1:22 PM, Anonymous Alain Saffel said...

It would be nice if newspapers would focus on what really brings eyeballs to their pages: the articles.

The trend in media is to cut the newsroom to the bone, and then some.

Not only are the newspapers dropping the "lower quality" readers, readers are dropping the newspapers because of their lower quality. The readers are going to the net in an effort to find better quality and insight, something they're getting less and less from the fanatically profit-driven big media corporations. It's something that will only get worse with increased concentration of media ownership.


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