Sunday, July 06, 2008

Mobile strategies - are you ready

I hadn't seen this about the Readius before, but this is why I keep telling newsrooms that, combined with the massive shift in TV spectrum (opening up new mobile bands), they have got to have a mobile strategy and assume that in 10 years most of their audiences' computing devices will be mobile.

I assume companies, PR shops and advertisers will be taking notice, too. (Notice that the bottom video was taken with the Nokia N95, itself a pretty nifty little mobile device.)

(Thanks to Rick Koza on the Newspaper Video group for the pointer.)

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