Read this - even if you are on the 'editorial' side
There is no excuse for any newsperson these days not to have some inkling of what is happening on the business side, especially in ad sales.
And there is no excuse for not thinking creatively when it comes to online ad sales -- though we seem to have enough of them.
So read this UK post, 10 ways that ad salespeople can save newspapers. Think about it -- a lot. There's a lot of good advice in here. And I find the ad proposal in the second comment by Alex Yates of Inland Press to be fascinating. We need more of that.
Now, if we could just get media companies away from 'big silicon" legacy systems that hamper flexibility and innovation ...