Milwaukee's snow job

The Milwaukee Journal is the latest to hook up a Mogulus channel, a camera and some wheels to drive around in a storm and broadcast live.

Earlier it was hurricane coverage from Florida. In Milwaukee's case, it's a snow job.

The biggest problem with most of these early efforts is that the photos need to get their patter down. But, hey, with a new generation of VJs coming online (as WUSA announced to jeers last week), that may solve itself, eh?