Social media advice for newsrooms
Dan Honigman has some excellent, practical advice at his Old Media, New Tricks blog about how newsrooms should approach -- and interact with -- social media.
It's not just the same old stuff that essentially boils down to "ya gotta be there" without a lot of practical tips about what to do once you are there - or how to prepare for getting there.
One of the things I love: [B]efore you put your news organization out there, it’s good to have a game plan. It’s not only enough to figure out who will be the front man for your newspaper, Web site or broadcast site in social media, you must first figure out:
- How to interact
- Touch points across your organization