Tuesday, July 07, 2009

Social media advice for newsrooms

Dan Honigman has some excellent, practical advice at his Old Media, New Tricks blog about how newsrooms should approach -- and interact with -- social media.

It's not just the same old stuff that essentially boils down to "ya gotta be there" without a lot of practical tips about what to do once you are there - or how to prepare for getting there.

One of the things I love: [B]efore you put your news organization out there, it’s good to have a game plan. It’s not only enough to figure out who will be the front man for your newspaper, Web site or broadcast site in social media, you must first figure out:

- Voice
- Content
- How to interact
- Touch points across your organization

Read it. There will be a test.

Labels: ,


At 7/10/09, 10:02 AM, Anonymous Daniel said...

A test -- ha. Let me know how your readers do.

Thanks for checking out OMNT -- the point of it is to give practical tips they may not get from Nieman, Poynter, etc. (Not that I'm bashing them or anything -- they're just more academic.)

Don't be a stranger, Doug.

At 7/10/09, 10:14 AM, Blogger Doug Fisher said...

It's already in my newsreader, Dan.


Post a Comment

Links to this post:

Create a Link

<< Home