Do online readers notice editing?
Fred Vultee presented a session today at the American Copy Editors Society conference in Phoenix delving into some of his research into this question.
The answer: Yes -- and no.
Readers notice details and grammar. But in a sort of counter-intuitive finding, he says online readers are more likely than other readers to find stories we journos might consider well-edited to be badly organized, while stuff just thrown up is more likely to be considered better organized.
Go figure. Nick Jungman has a complete rundown of the session on his blog.