Monday, May 23, 2011

Eyetrack videos - iPad vs newspaper

French consulting firm Miratech has released some eyetrack videos measuring how someone reads the iPad vs. a newspaper.

Among its conclusions is that people concentrate more on print stories and have better recall.

Keep in mind, however, that these things tend to be era-specific. Tablets, etc., are still rather new formats. As their ergonomics and visual grammar are "learned," results are likely to shift as we've seen with some studies on linking.

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