Wednesday, March 14, 2012

You think Food Network would get this Web thing

Food Network has one of the more sophisticated Web operations, but it's also an example of how even the good can go bad.

Case in point, "Restaurant Impossible." Yeah, I admit I tune in every week. I spent a few years over a hot stove in the restaurant biz, so I identify.

Usually at the end of an episode, they tell you how a restaurant is doing a few months down the road. But tonight, at the end of one on the Valley View restaurant, the message was to to go http://foodnetwork.com/ri to find out how the restaurant did.

OK, I'm game and have the laptop open, so I head online to the Valley View episode. Nada. Oh, there's the usual marketing copy, a couple of recipes, but nothing else.

So I click around. Lo and behold, none of the episodes tells you how things turned out. But that's a key part of the show, to my mind. What worked and what didn't?

First rule of marketing: If you promise customers something, it probably should be there when they get there. You'd think FN could do better.

Update: Found a March 14 update to an old FN blog post saying the restaurant had closed. Still nothing, however, at the actual episode site. Now, if someone wanted information, where do you think they'd go, the blog or the show's episode site?

Update: I see that on March 14, Robert Irvine, the show's chef/host tweeted: Hey guys going to the website at food http://network.com/RI is a new food network directive not mine sorry folks. So, Food Network, if you are going to direct people there, maybe you'd better keep the site updated, eh?

Update: The network now seems to have it together and is producing regular updates on the FN blog and bringing them over onto the Restaurant Impossible site.


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6 Comments:

At 3/14/12, 10:36 PM, Anonymous Anonymous said...

the restaurant is closed down. i did the same thing.

 
At 3/14/12, 11:48 PM, Blogger Doug Fisher said...

Too bad. Where'd you see that? Is Food Network to embarrassed to say that? {grin}

Apparently, the makeover didn't help much:
http://www.yelp.com/biz/valley-view-restaurant-quarryville

 
At 3/14/12, 11:52 PM, Blogger Doug Fisher said...

Ah, found it at Lancaster paper.

Sad.

 
At 3/15/12, 1:12 AM, Anonymous Anonymous said...

It is sad to see good people give up. What was so unusual about this project is that Mr. Irvine was sincerely compassionate with the women. I think both the daughter and granddaughter simply did not want to risk their mother/grandmother's remaining security. Many reasons for the 'failure' to try to make changes too late, but good food requires hard work and a plan. I wish them well, they are nice people.

 
At 3/15/12, 2:16 PM, Blogger Jennifer said...

Ah, I see the restaurant didn't make it. Sad... But that is a shame they don't provide you with much information.

A real pain.

 
At 5/17/12, 2:55 PM, Anonymous Anonymous said...

Mr. Fisher,
Fell for the same tease, 5/17/2012.
You would think FN would keep UTD
with very little effort.No I won't
buy your videos FN!
Wallaceconoast

 

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