Friday, March 22, 2013

Google taking flak

There was the ouburst of unhappiness last week when it was announced Google Reader was being phased out, and now there are broadsides against the search giant for problems with Google Alerts (which I have to agree has been sucking lately).

Here's the deal, folks. This decade is going to be pay to play. Many of these free services were launched with the idea they could be ad supported. We know where that's gone with the media, so why does anyone think it would be different with anything else?

Sure, some will stay free (there's always the motive to get people in the door or there will be other objectives, such as Google's and Facebooks' massive data-gathering efforts -- if you'e buying FB stock, you're not buying a social media company but a huge database you hope can be monetized). And with churn there will be new free ones popping up.

But if you make them part of your workflow, get ready to pony up. It's going to be a cost of business.

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