Friday, March 22, 2013

Google taking flak

There was the ouburst of unhappiness last week when it was announced Google Reader was being phased out, and now there are broadsides against the search giant for problems with Google Alerts (which I have to agree has been sucking lately).

Here's the deal, folks. This decade is going to be pay to play. Many of these free services were launched with the idea they could be ad supported. We know where that's gone with the media, so why does anyone think it would be different with anything else?

Sure, some will stay free (there's always the motive to get people in the door or there will be other objectives, such as Google's and Facebooks' massive data-gathering efforts -- if you'e buying FB stock, you're not buying a social media company but a huge database you hope can be monetized). And with churn there will be new free ones popping up.

But if you make them part of your workflow, get ready to pony up. It's going to be a cost of business.

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Thursday, December 08, 2011

News generated by computers

A new blog is up, "Just to Clarify," by Kris Hammond - and I'd recommend you read it occasionally. Hammond is the chief technology officer of Narrative Science, which is focused on turning data into computer-generated narratives.

Much of its work is based on research coming out of Northwestern University.

His newest post has the provocative title: Why 90% of news will be computer generated in 15 years.

Hammond's thesis breaks down to four (he says three, but I broke out No. 3 here) points:
  1. More and more data is being generated natively in all sorts of areas (business, government,sports, etc.) and it is becoming more accessible
  2. New techniques are also allowing computers to take text that previously required human mediation and interpretation and turn it into data
  3. Integrating the first two, with some human guidance, will produce richer and more relevant stories
  4. As news organizations increasingly have to rely on aggregating revenue streams from numerous niches, instead of a mass audience, doing so without the aid of computers doing some of the writing would be economically infeasible.

As he puts it: "A computer can write highly localized crime reports, personalized stock portfolio reporting, high school and youth sports stories at scale to provide coverage that was previously impossible and could never be possible in a world of purely human generated content."

Not to mention the fifth point - publishers looking for ever-cheaper ways of doing things.

See also Hammond's earlier, thought-provoking post: "The end of destination sites." That ought to give you a snoot full to think about for the rest of the day.

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Friday, September 02, 2011

How TSA has bulked up its app with crowdsourcing

The headline on this article from NextGov is Agency apps must be regularly updated or face obsolescence, but the really interesting thing to me is the detail on how the TSA has used crowdsourcing to bulk up its app:

The My TSA app pulls together Federal Aviation Administration data about flight delays and crowd sourced data about how long it's taking app users to get through security checkpoints at specific airports.

The app also includes a list of more than 3,000 items fliers can and cannot carry onto their flights or put in checked baggage. That list started at about 900 items but grew rapidly as travelers used a response feature on the app to ask TSA about unlisted items.

Similar direct user feedback and computer analysis of how travelers are using the app has helped TSA to home in on precisely what their app audience wants, Bonner said.

"At a minimum, you should provide some opportunity for users to provide feedback," he said. "Maybe there's a function you think will be a real knockout feature, but if you have a feedback mechanism, you may find out people don't understand it or aren't using it."

Worth considering for those in the newsbiz considering apps.

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