New skill for new media
A small reminder today that as we move onto the Web, we have to think a little differently about how we do things and how people will process them.
Here's a story from a local newspaper Web site:
Traffic signals taken out by wreck
A wreck earlier this morning resulted in the lights coming down at U.S. 1 and Gibson roads, a Lexington County emergency dispatcher said.
A S.C. Highway Patrol dispatcher said utility workers are aware of the situation and are working to repair the damage. There is no immediate word on when the lights will be repaired.That's cool. A quick response, get it on the Web, grab a shot of a map and highlight the intersection as you see below.
|But how many of our readers, the minute they hit that link to "major intersection," will stop and maybe click on that? How many of you were able to immediately remember what intersection that was?|
This isn't knocking the paper -- good job, good response. But it's also a good illustration of how things have to be thought out a little bit differently across media.