Friday, April 28, 2006

Yard sale mashup

The Bowling Green (Ky.) Daily News is using Google map mashups to produce weekly maps of yard sales.

This is a good example of how publishers have to start thinking less about mass and more about how to capture numerous new revenue streams. The Southern Newspaper Publishers Association reports that a person who agrees to buy a yard sale ad for two days, instead of one, gets to be on the map.

The paper generates a text file from its ads that has all the coding necessary to feed into, a free map-building service.


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