Don't be surprised if suddenly you hear a lot about a site called Culturecloud. There's about to be a big faux grassroots push. Check out this ad on a journalism jobs board:
Immediate Freelance work for www.Culturecloud.net:The site is interesting. According to its Who We Are, it was started by Michele DiLorenzo -- no other info, but chances are the same person who has a long history in new media with Viacom, Vulcan and Casey-Werner.
The pay is $100. Here's the two-part job description:
1) Find 30 interesting Internet sites and post to their message boards
about Culturecloud, creating links in those postings back to Culturecloud
content. Write smart, interesting posts that are relevant to those sites.
The links can be to a specific article or topic page on Culturecloud. The
posts need to be decent so that we are not seen as spamming the other
site. They should also spark readers' interest in checking out
Culturecloud. Naturally, before posting and creating links to
Culturecloud, you will need to spend time on the Culturecloud site to find
relevant content to link to the message board posts.
Keep a list of posts you make.
Keep a list of the email addresses of those message board contributors, so
Culturecloud can use them later in an email campaign conducted by a
2) Send the attached invitation to join Culturecloud to 200 people you
know, asking them to invite their friends, and send Culturecloud the list
of those e-mail addresses.
Culturecloud is sort of a blogging and photo-posting site juiced up with a a wide set of tag clouds respresenting both subjects being discussed on the site and those discussing them. The clouds are pervasive -- on the home page, on individual posts, etc. The idea is to create a cloud of ideas that will entice people to explore many other links and entries on the site. Of course, the ads will follow.
Nice use of tags and tag clouds. But I'm not sure people would be so eager to discuss the topic off site if they knew their e-mail addresses were being harvested for a marketing campaign.
So be warned.