ESPN copy desk

Thanks to a pointer from Nicole at A Capital Idea.

ESPN.com is setting up a copy desk and has hired an executive editor for quality/presentation. The person has posted several times on Testy Copy Editors. According to the posts, the person is a newspaper vet with stints as a slot in Milwaukee, Minneapolis and Chicago.

Now, to my mind, this is a very good thing, and a recognition, it seems, that the rules don't change all that much in cyberspace -- sloppiness still hurts credibility.

The first thing this exec ed might do is school the ESPN talent on the proper use of "they" and "their" when it comes to referring to teams -- Southern Cal won its game, not their game, as I repeatedly heard on ESPN last night.