In noodling around tonight, I'm reminded that we should not get too teary-eyed and righteous about the "purity" of blogging.
That model probably will always exist in some corners of the Net. But now, as corporations discover the form, it's possible the "blog" you are reading (not this one) is produced by hired guns specifically to "seed" it and drive traffic to it. And of course, that's touched off lengthy thoughts on what paid blogging is worth. (By that writer's reckoning, $10 to $20 a post, with bonuses possible. (Of course this is $CAN, so the actual U.S. value may be lower ...)
Wonder how long it will be before some "guest" blog on a media site is found to be ghostwritten?
Certainly transparency, one of the supposed creds of blogging, is not even at play here.
The standard response is that the "pure" blogging community will smoke out the fakers. Maybe. But I find a bit of delicious irony that mainstream blogging is less than a decade old, and we already might need a seal of approval for a "Genuine Old-Fashioned Blog"?